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What is your Super Bowl Ad?

The Super Bowl is, as much if not more, about marketing and branding than it is about football.  Dober-HuaHua, Doritos Time Machines, #BestBud from Budweiser and all the other advertisements either went for the funny or went for the heartstrings.  These brands spent a ton of money to get their names on the biggest stage.  It got me thinking about how I “market” myself and my family, and how people in general market themselves on their platforms whether it is everyday at work, on Facebook, in the gym or anywhere for that matter.

Everyone knows the guy at work that the first thing out of their mouth when asked how they are doing is “I’m exhausted”, “I’m barely making it” or the ever positive “wish I was somewhere else”.  I was that guy.  The tiredness was brought on by late night Call of Duty marathons before I was married and later was caused by sleepless nights with a newborn.  Also, I am known to have a bit of a dirty mouth when I get fired up or tired.  I hate it, but years of not caring what came out of my mouth has made it a tough habit to change.  Soon enough, even though I am trying, I know my kid is going to repeat something and I will feel like a huge idiot. What does it tell everyone around you if your go-to response to anything is immediate negativity or just simple profanity?

Going around the office, or looking through Facebook/Twitter, I have started to really notice a trend in how people are marketing themselves to the masses.  I can guarantee that I will see an anti-religion post, hard core republican post and posts about what food I shouldn’t touch on my Facebook daily.  Somethings I enjoy keeping to myself than trying to incite an argument with my “digital friends” that I haven’t talked to since 2006.  My wife has a a ‘friend’ on a social site that she graduated with and, as bad as it is, we have made a game out of reading their profile to see what insane thing they will say that day.  The topics range from wild stories about drinking, smoking and fighting to full blown racist tirades.  I have never met the guy but I am pretty sure I know who he does and doesn’t like in our country from a few simple posts on Facebook.

fitness-meme-crossfitSo, if I am going to talk about what everyone else is posting, I need to examine my billboard.  I could/have been labeled a Crossfit Addict, Advocare peddlin’ (that’s the nice version of that label) guy that takes too many pictures of his kid.  People have criticized me numerous times for posting about CF on my Twitter and Facebook, and I get it.  That’s a huge knock on people in that community is we like to talk about it.

 

One time I saw a movie, and I liked it a lot… but I didn’t tell anyone.

People talk about things they like/love.  Some people talk about it too much.  I may be one of those people, I can admit that.   When you find something, even as simple as new flavor of coffee, it is human nature to talk about it.

All I would say to anyone who see this is stop down for a few and look at your conversations, look at your online billboard and look at yourself and see what you are telling everyone about who you are?

The one thing you can label me as on any social site and I will never change, is the guy that likes taking pics of his kid and wife.  That is something I am proud to be.  If someone is annoyed by my kid’s goofy moment of the day, I gladly invite them to click the ignore button.  /soapbox

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The Other 23 Hours… Part 3

So I have talked about the Fitbit Flex and MyFitnessPal and how I use it to keep me on track for the hours I am not in the gym.  Today I want to go ahead and open myself up for ridicule and mockery, but today I will be talking about how I use Pinterest to help me do right during my day.

Pinterest, even though it is thought by many to be a girly website is a VITAL part of my daily/weekly/monthly routine.  There are days I can not get into the gym and I use a home workout that I can find on the site.  When the routine of Chicken and veggies, or fish and asparagus gets old, I can go to Pinterest and search for healthy options to keep us from burning out on the basics.  Some of the recipes that are labeled healthy on that site are FAR from healthy, so be aware of your ingredients and fats that are being used to cook with when you jump on a Pinterest recipe.

I also use Pinterest for basic motivation.  There are links to some impressive transformation stories, quotes with cool pictures, and just overall motivating links about fitness, food, and faith.

Pinterest

Pros: Tons of Recipes, Motivational Articles/Quotes, Workouts for when you can’t get to the gym

Cons: “Girly Website”, Some recipes aren’t what they say they are, and after awhile you see the same things over and over again.

Here is a link to a recipe I found on there last week that was a perfect example of a recipe we needed at the right time, we were getting burnt out on our routine lunch and we worked this into the weekly prep list and BOOM.  Loved it.

MEAT. BACON.

The Other 23 Hours….Part 1

1 hour

courtesy of Pinterest

One hour a day.  Sometimes less than that depending on what is written on the whiteboard at our crossfit box.  Yesterday it said, 100 Double Unders, Deadlift 5-5-3-3-1-1-1 and 100 situps for time.  That was the workout for the day.  That was “it”, nothing that would take forever.  In all honesty, looking at it, it was a day that should be pretty easy.  It’s one of those days you don’t think you will feel the next day.  I am sitting here writing this knowing that I was wrong.  Insanely sore.

I know going into the daily WODs at our gym that I am getting a good workout whether it is the workout above or some crazy chipper or hero workout.  I know I am burning through calories and building a better me.  The other 23 hours of the day is where I was wondering what was going on.  For Christmas, my wife got me a fitbit force.  Truth be told, I wasn’t sure how much I would use it.  One month in it is very revealing to what is going on with my 23 hours outside of the gym.

Over the next few posts I will be detailing some of the different technology, apps and other things I am using to monitor my other 23 hours.

Fitbit Force:

When I started using my force I decided that I wouldn’t do anything different during the first week to see just how active or inactive I was.  It was pretty revealing that on days I wasn’t chasing the kid around I was only getting a couple thousand steps in.  My goal I set was 10k, I was getting close to 4 or 5k on average before I started “trying”.  The sleep tracking app was crazy accurate.  It was apparent when I would eat within two hours of going to bed, I would toss and turn all night.  I have noticed that I have made it a competition to get more steps, my sleep has improved because of being conscience of the time I eat/drink anything.

Downfall of the Fitbit, but wasn’t my original intended use, is the lack of an accurate monitor of certain (i.e. Crossfit) workouts.  You can add an activity to partnering apps to help calculate the calories if you want to but they aren’t exactly accurate to the intense level of some workouts.  I also got confused between the features of the Fitbit and the Up Band and was disappointed when I didn’t have the idle alert feature that lets you know when you haven’t been active for a certain amount of time.  I hear thats in the horizon in a firmware update.

Pros: Accurate Tracker, syncs with other apps, competition with “fitbit buddies”, Battery Life is 7 or 8 days of use.

Cons:  Does not track well during Crossfit workouts, Takes a week or so to get used to wearing it, Idle alert

Overall, I have seen a huge impact in my daily activity because of this device.  I find my self checking it often during the day, parking my car a little further away and taking an extra trip around the school during my break time in order to get my number.

Next Post: MyFitnessPal