The Super Bowl is, as much if not more, about marketing and branding than it is about football. Dober-HuaHua, Doritos Time Machines, #BestBud from Budweiser and all the other advertisements either went for the funny or went for the heartstrings. These brands spent a ton of money to get their names on the biggest stage. It got me thinking about how I “market” myself and my family, and how people in general market themselves on their platforms whether it is everyday at work, on Facebook, in the gym or anywhere for that matter.
Everyone knows the guy at work that the first thing out of their mouth when asked how they are doing is “I’m exhausted”, “I’m barely making it” or the ever positive “wish I was somewhere else”. I was that guy. The tiredness was brought on by late night Call of Duty marathons before I was married and later was caused by sleepless nights with a newborn. Also, I am known to have a bit of a dirty mouth when I get fired up or tired. I hate it, but years of not caring what came out of my mouth has made it a tough habit to change. Soon enough, even though I am trying, I know my kid is going to repeat something and I will feel like a huge idiot. What does it tell everyone around you if your go-to response to anything is immediate negativity or just simple profanity?
Going around the office, or looking through Facebook/Twitter, I have started to really notice a trend in how people are marketing themselves to the masses. I can guarantee that I will see an anti-religion post, hard core republican post and posts about what food I shouldn’t touch on my Facebook daily. Somethings I enjoy keeping to myself than trying to incite an argument with my “digital friends” that I haven’t talked to since 2006. My wife has a a ‘friend’ on a social site that she graduated with and, as bad as it is, we have made a game out of reading their profile to see what insane thing they will say that day. The topics range from wild stories about drinking, smoking and fighting to full blown racist tirades. I have never met the guy but I am pretty sure I know who he does and doesn’t like in our country from a few simple posts on Facebook.
So, if I am going to talk about what everyone else is posting, I need to examine my billboard. I could/have been labeled a Crossfit Addict, Advocare peddlin’ (that’s the nice version of that label) guy that takes too many pictures of his kid. People have criticized me numerous times for posting about CF on my Twitter and Facebook, and I get it. That’s a huge knock on people in that community is we like to talk about it.
One time I saw a movie, and I liked it a lot… but I didn’t tell anyone.
People talk about things they like/love. Some people talk about it too much. I may be one of those people, I can admit that. When you find something, even as simple as new flavor of coffee, it is human nature to talk about it.
All I would say to anyone who see this is stop down for a few and look at your conversations, look at your online billboard and look at yourself and see what you are telling everyone about who you are?
The one thing you can label me as on any social site and I will never change, is the guy that likes taking pics of his kid and wife. That is something I am proud to be. If someone is annoyed by my kid’s goofy moment of the day, I gladly invite them to click the ignore button. /soapbox